Velospear Audience Measurement
We detect and measure audience engagement more accurately.
Audience Measurement for DOOH Marketing
You need to know who’s walking by your digital screens, but are they looking at them? It would be best if you had someone with the answer. Our expert product provides analytics tailored for media content through Artificial Intelligence.
With our technology, you can accurately measure your audience, understand their demographics such as gender and age group, and track their real-time motion. We go beyond just gathering data for analytics, as our system can also measure user attention levels and recognize faces.
Detect and measure audience engagement more accurately than ever before using sophisticated people counting software like Velospear Audience Measurement.
Why Audience Measurement?
Audience measurement aims to gain insights into consumer viewing behaviors and optimize DOOH campaigns. Advertisers, content providers, and agencies can effectively manage and plan their campaigns by analyzing this data through our sophisticated online dashboard system.
OOH campaigns have a significant positive impact on metrics such as brand awareness and brand recall.
How Audience Measurement Helps Grow Your Business
Velospear Audience Measurement leverages AI-powered computer vision technology to analyze camera-captured images, providing accurate people counting, age estimation, and gender identification. This enables you to measure the effectiveness of your ads and enhance targeting strategies.
Age group assessment
Which age group is most likely to use your product and services
Gender identification
Which gender of people are your services mainly attracting
Facial recognition technology
If your audiences are coming back again and again
